Food Service Playbook

| Video Campaign

What we choose to eat is shaped by more than appetite. The way dishes are named, presented and positioned can influence what ends up on the plate. The Food Service Playbook for Promoting Sustainable Food Choices, developed by World Resources Institute, shows how food service operators can use these details to make plant-rich meals more appealing and easier to choose.

Social video promoting the playbook

To turn these strategies into something people could immediately see and understand, we created a series of short videos built around food itself. Colorful dishes, ingredients and familiar objects interact with animation, data and playful visual metaphors, transforming research-backed insights into simple, memorable stories.

Frames of the workshop video

Credits

Creative director:
Bill Dugan

Script:
Jillian Holzer, Denise Hesterberg, Flavio Galvao, Bill Dugan

Storyboard:
Flavio Galvao

Illustrations and Animation:
Flavio Galvao

Voice over:
Mellodee

Production:
Romain Warnault