Paris Rulebook
| Video Campaign
Designed for audiences engaged in climate action, this series of social videos explores key issues behind the success of the Paris Agreement, including transparency, carbon markets and international cooperation. Through simple visual metaphors, complex policy discussions become more accessible, engaging and easier to understand.
Social video about Carbon Markets
To give the series a distinctive voice, we transformed countries into friendly characters, each with its own personality and role in the global negotiations. Expressive animation, visual humor and universal situations help create a language that can travel across borders while keeping the focus on the shared challenges of climate action.
Social video about Transparency
Credits
Creative director:
Bill Dugan
Script and concept:
Molly Bergen, Flavio Galvao
Illustrations and animation:
Flavio Galvao, CJ Paghasian
Sound mixing:
Flavio Galvao