Electric School Bus

| Explainer Video

ESB is a World Resources Institute initiative supporting the transition to a cleaner school bus fleet across the United States. Beyond reducing emissions, this shift can protect the health of millions of students who rely on school buses every day. Our challenge was to turn this complex issue into a clear, human story that could raise awareness and inspire society to take action.

For this explainer, we introduced a young student and followed her daily journey from home to school. As the bus moves through the city, facts and data emerge naturally within the landscape, turning an everyday commute into an engaging visual narrative. By placing her at the center of the story, the animation makes the benefits of electric school buses feel personal, immediate and impossible to ignore.

Credits

Creative director:
Bill Dugan

Script:
Schuyler Null, Veronica Linares

Concept and illustrations:
Flavio Galvao, CJ Paghasian

Animation and sound mixing:
Flavio Galvao

Project manager:
Romain Warnault

VO artist:
Robynne Orr